After watching video, answer the following question:
1) What did the video state as critical for companies operating e-commerce sites today?
2) Based on the other material this week, what else do you think is critical for companies’ to embrace as strategies to market their websites? Provide an example of an e-commerce site you believe does well with this marketing tactic.
VideoTopic- How e-commerce is changing retail trends during the pandemic: shopify COO