business strategy

Congratulations!

KI, a mainly US centered company is interested in expanding in sizeable, promising emerging markets to sustain its growth that has just gone through a major restructuring as per below:

You are now in charge of
Kellogg’s International Company (www.kelloggs.com) highly esteemed team of the Strategy & Business Development Department, staffed with the “Best & Brightest Young, “Hip & High Potentials” from the marketing, sales, finance, operations, human resources professionals.

Your task is to provide up a PPT Presentation to its Board and C-suite regarding their upcoming Strategic Consideration of an expansionary/exploratory (Where to Play) & exploitation (How to |Win) investment:

1.       
Megatrends affecting the Consumer Packaged Goods, especially in Packaged Foods

2.       
Its current Strategic Style and future change (if needed)

3.       
Undertake a quick “WHO” analysis with respect to KI 

4.       
Undertake a thorough “Where to Play” analysis for both 2 Countries (Morocco & Saudi Arabia), their 2 Categories (Savory Snacks and Cereals) and most importantly their Segments (within their categories) for:

1.
Prioritization of country choices

2.
Prioritization of Categories

3.
Prioritization of Segments (within the categories)

4.
Recommendation of a single Country, Category and a Segment (Morocco
OR Saudi Arabia; Savory or Cereal; and segment within the prioritized categories)

5.       
Undertake a “conventional” (Red Ocean), “How to Win” analysis for the recommended country (Morocco
OR Saudi Arabia), Category & a Segment (within categories):

1.       
Michael Porter’s Angel of Attack: Cost or Uniqueness

2.       
Clayton Chiristensen’s Innovation: Disruptive, Efficient, or Sustaining

3.       
Digitization initiatives

6.       
Undertake a crossover/juncture “WHO, W2P & H2W” analysis for the group for its regional expansion intentions:

1.       
BCG’s Growth Matrix; and,

2.       
SWOT analysis (
no need for TOWS)

7.       
Undertake an MOE/E/M for the chosen country (Morocco
OR Saudi Arabia), Category & a Segment:

8.       
… and, FINALLY, KEY TAKEWAYS

Specifically, you must address and memorialize in your PPT sequentially (yet consider simultaneously!), the following:

A.      
KI’s Board & C-suite tracking and consideration of Megatrends in terms of Macros (global, regional, domestic trends), Micros (Industry trends), and Mini (Consumer trends) parameters that affect emerging markets FMCG companies. Please identify and list such triplicate important Megatrends that guide KI’s set of current and future priorities and determine its current and future main Strategic Style.

NOTE: Please have a refresher video on Megatrends:

         


v=7boVGRUJ0w0

AND, more importantly…

NOTE: Please use the attached McKinsey report on: Trends that shape Consumer Goods Industry”

NOTE: You may also use Euromonitor Passport database for Megatrends and any other source you may deem relevant

B.      
   KI’s operating Strategic style (per BCG’s “4+1”) within the local/regional FMCG/CPG industry and the rationale(s) for its current style. Moreover, judge, determine and suggest whether another Strategic style would be better suited or more appropriate for its future 3-5 years and state your reasoning(s) for such shift in Strategic Style accordingly.

NOTE: Please re-read the attached BCG report on:

1.       
“Why Your Strategy Needs a Strategy” by BCG Partner Martin Reeves (the creator of “4+1”);

AND

2.       
Refresh your memory watching the 2 videos regarding the “4+1”:

         

v=YE_ETgaFVo8
 ; 
and,

         

v=zwSq0nf5TtM

C.      
Mike’s House of Strategy for KI’s growth:

I.            
The “WHO”: Vision, Mission, Values, Vital Priorities, Culture

NOTE: Considering our class materials/lectures/ discussions, describe its current VMVV

                                                 
AND

Please read as well the attached McKinsey report on:

         
“How Turkish companies can become global successes” (applicable to all emerging marlets…)

II.            
The “Where to Play” (W2P) column:

Requirement:  Considering our class materials/lectures/ discussions, you would need to provide for 
Morocco & Saudi Arabia, separately, comparing and contrasting, the following:

i.            Country Based Analysis for Morocco & Saudi Arabia:

NOTE: Please research the EIU Country Reports or Euromonitor Reports or the attached Oxford Economics reports on:

1.      
Morocco

2.       
Saudi Arabia

NOTE: 
Read the attached McKinsey Report on:

         
“Doubling your company’s growth in a volatile region”…

1. Quantitative Analysis (KPIs, SEDA & Credit Ratings) and your comparative comments regarding country priority preference:

NOTE: Please see a refresher video on BCG’s SEDA & Credit Rating Agencies…


Source:

·
v=b0mzPPuMFr0

·
v=goT1TWjqOnA

NOTE: Country monetary amounts must all be converted to either USD or EUR for comparative purposes

2.       Qualitative analysis (PESTLE) and your comparative comments regarding country priority preference (from the attached Oxford Economics on Morocco & Saudi Arabia or Euromonitor or any other freely available Internet reports from the CIA, World Bank, IMF, UNDP etc.)

NOTE: Please see a refresher video on PESTLE…

         


v=sP2sDw5waEU

2. The Global Competitiveness Report (World Economic Forum) and your comparative comments regarding country priority preference (available on the Internet ):

·
v=5k8FuCxj9Q0 (example India)

3. The Milken Institute’s Global Opportunity Index (GOI) and your comparative comments regarding country priority preference (available on the Internet ):

· v=3YAt5K0QzSI

5. CAGE Analysis

6.       An overall Quantitative

AND
Qualitative “one-pager” finalizing and capturing your overall priority preference choice and reasoning:

·
According to CAGE Comparator of NYU: (

·
v=MJ0-cLB9MkM&t=496s

·


ii.            Industry Based Analysis for Morocco & Saudi Arabia, separately for each country (from the EIU or Euromonitor or Oxford Economics reports):

1.       Per country Porter’s 5 Industry Analysis and your comparative comments (mainly from the Euromonitor reports)

NOTE: Please see the tutor2u video as a refresher:

         


v=cm9SsMa56r4

2.       Categories

&
Segments Volume & Value (


Euromonitor),

 with your comparative comments:


1.       
Savory Snacks: Morocco (
attached) & Saudi Arabia (need to get it from the Passport database of Euromonitor from the library either online or in person)

2.       
Cereals: 
Morocco (
attached) & Saudi Arabia (need to get it from the Passport database of Euromonitor from the library either online or in person)


       i.             Both countries 
combined “Categories’ Pie Charts” {Volume & Value, Historical & Projected}, in absolute and CAGRs {Historical & Projected}; and

        ii.             Separately for each of the countries detailed “Segments’ Bar Charts”, Volume & Value, Historical & Projected (in absolute year upon year}, with Historical & Projected CAGRs clearly indicated accordingly

NOTE: Value amounts must be converted to either Turkish liras (TL) or USD or EUR for comparative purposes

3.       Per country Company Shares for each Category, building the {Companies’ Wall for the top 3 and “all rest” players}

NOTE: Please assume the  Company Shares per country chosen to be the same for the on a Volume & Value basis.

4. F

rom the Euromonitor reports
, Distribution Outlets Volume &/or Value, Historical & Projected (


upon whatever year basis available, if available at Euromonitor; if not available, disregard this point

), and your comparative comments regarding preference

5.       Overall “one-pager” indicating your Priority Preference for Country & priority preference of Category & then Segment within the Category respectively

III.            
The conventional “How to Win” (H2W) column for your
single priorotized country:

NOTE:  Depending upon your “W2P” priority preference of Country, Category & Segments, considering our class materials/lectures/ discussions, you would need to choose KI’s consideration of Morocco

OR
Saudi Arabia, the following, depending upon:

1.       Conventional Strategy: “Porter’s 3”, choosing the “Angle of Attack”

                 NOTE: A reminder of Michael Porter’s classic:


 


v=ZaYDMn50eD0

2.       Innovation: “Christensen’s 3” to further boost the long term viability of your “Angle of Attack”

3.       Digitization initiatives to further enable and strengthen long term leadership

NOTE: 
Read the attached McKinsey Report on Digitization and advanced planning in CPG

IV.            
The Cross-roads & Juncture of the “WHO”, “W2P”, “H2W” for a single prioritized country:

Requirement:  Considering our class materials/lectures/ discussions, you would need to provide for KI’s  the following 1 & 2 points but first…

1.       BCG’s Growth & Share (or Potential Share) “4-box” Matrix for its global brands and in the new country of expansion (Morocco or Saudi Arabia)

NOTE: The BCG Matrix tutorial refresher:

         


v=rW5SOENyq5g

“AND”

2.       SWOT analysis (but not any TOWS work needed!) as its current role globally and its current portfolio in a set of countries with an eye towards expansion in Emerging Markets:

NOTE: The SWOT:

        


v=H8FANR-2u2Q

V.            
The “Mode of Entry/Execution& Management” (MOE/E/M) foundation:

Requirement:  Depending upon your “W2P” & “H2W” choice as well your BCG & McKinsey matrices and SWOT analysis, please provide the following 1, 2, 3 points but first…

NOTE: Please watch this excellent primer on Growth Strategy: Organic vs. Inorganic (tutor2u) & P&G’s A.G. Lafley on “Effective Business Strategy”

         


v=ny29zZmmwkM

·

v=FlurK3LeTpg&t=594s

1.       Considering our class materials/lectures/ discussions, please indicate whether KI should consider for the chosen country (Morocco

OR
Saudi Arabia) an 

export or local presence
 entry model and share your Point of View as to its current and future relevance and success.

2.       Considering our class materials/lectures/ discussions, and assuming that KI wishes to go for “local presence” in Morocco 

OR
 Saudi Arabia, please indicate whether it would be operating on an 

“organic” or “M&A”
 growth model and share your Point of View as to its current and future relevance and success.

3.       Considering our class materials/lectures/ discussions, please

first
indicate whether KI in Morocco 

OR
 Saudi Arabia should be operating on a Centralized or Decentralized setupl and why. Then

second
, indicate whether a 

“Product”, “Area” or “Matrix”
 model within a Centralized or Decentralized organization setup and whether they would be a need for “local customization” of its products and share your Point of View as to its current and future relevance and success.

D.      
The “BLESSED (!) END” part of the presentation: A “one-pager” KEY TAKEAWAYs for a Recommendation to the Board & C-suite for:

a.       
Choice of Country

b.      
Choice of Category and then “Segment” within the Category

c.       
Choice of MOE/E/M

Good Luck ladies & gentlemen! Deadline
February 13, 2023 @ midnight (before 11:59 PM)!

Please send your submissions to the following e-mail address:

[email protected]

FRIENDLY WARNING: The Final Take Home Exam Powerpoint as well as your submitted articles will be automatically cross-checked and cross-referenced by commercial software against a database of your colleagues’ submissions to preserve honesty and goodwill.


Any plagiarism, copying or collusion would be considered as a violation of good faith and the submitted material would be considered incomplete.

As the Russians say “Trust but Verify” 

PARTING FAREWELL NOTE : I designed this take whole course, presentation and last the take-home final exam, (its storyline, content, attachments, requirements, “flow”, timing) carefully and thoughtfully, trying to address your present and future personal and professional development. I wanted to make it interesting, useful and as “real” as possible so that you could use it potentially as a “blueprint” for your future projects, endeavors and job specific journeys. As a result, give your best, treat it and yourself respectfully (no cheating and other silly stuff), give it plenty of “TLC” (tenderness, love and care) because this would be your chance to create something of lasting value for your own advancement.

This would be your “own” work product and valuable learning that could one day very soon be very relevant, applicable and “template” ready for a number of potential real business life engagements and assignments that would surely come your way. I want to have in your possession the “toolkit”, the “manual” that allows you to “connect the dots” and makes sense of the main business cases that come your way. As promised to you throughout our joint exploration, learning journey and educational endeavor, my burning desire, aim and goal is to make you confident, free of fear that there is something complex and difficult out there, mystical and intricate that you would need years to conquer and fully comprehend.

I sincerely hope that I have achieved this much. The Strategy presentation deck as well as this Exam are the best and most optimal “gifts” that I can give you for years to come, namely the ability not only to think strategically but also to project and present your strategic insights in a clear, contextual framework in a sequential and systematic way that befits your hard won educational journey and prior work experience

Be confident, project confidence, “lean in” and shine out loud, grow and boost your strengths and competencies and keep on reading and tracking Macros, Micros and Minis… Over time you would be in the group of people “making things happen” rather than “watching things happen” or worse “wondering what happened”… 

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