Conduct some research on the relationship between price and perceived

 

Conduct some research on the relationship between price and perceived value of a product or service.

  • Discuss the relationship of price to value. Does a low price necessarily mean a better value? 
  • Give an example to illustrate your opinion.  How can a firm offer good value in a mature market where price seems to be the only visible means of differentiation?
  • Support your response with scholarly RESEARCH on price and value.  

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