Imagine you have been appointed an Assistant Marketing Consultant. As


Imagine you have been appointed an Assistant Marketing Consultant. As part of your role, you have been asked to research the Fast Food and Takeaway industry and produce a Market Analysis report. 


The primary activities of the industry include: cooked chicken retailing, pizza retailing, hamburger retailing, fish and chips retailing, sandwich retailing, sushi retailing, ice cream retailing, juice bar operations and mobile food vans (Oo, 2021).

In 2020-21, the fast food and takeaway industry in Australia generated $20.6BN in revenue. Unlike many other industries, the effects of COVID-19 were mild. Nevertheless, consumer health awareness and an influx of new players has transformed the industry over the last couple of years, and continues to do so. 


As a marketing consultant, your task is to analyse the industry’s macro-environment and critique the segments that exist. Use for the following, you will recommend (with justification) one or more segments that would be attractive for industry players to focus on in the future, to remain successful. 

Prepare a 500-word minimum work (excluding title page and references) that addresses the following:

  1. Explain the principle of      production leveling and its positive impact on lean processes.
  2. Production leveling leads      to understanding customer demand.  Define the three characteristics      that impact customer demand (volume, mix, and variation).  Detail how      these characteristics are utilized in your organization use
  3. Identify and explain the      three types of pull systems in a lean environment.  Why is this      principle so important for lean applications?

In addition to course materials, research industry related journal and periodical articles written in the last five years in Deets Library.  At least three references in addition to course materials are required.  Hint: Deets Library has a date search feature that allows you to enter a five-year range ensuring you are researching the most relevant information to your study.  Note that APA format is required for this work.  An abstract is not required and does not count toward the word count if provided.

Please note-you can find examples at the “Student Resources” link within the course menu.

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