management

See attachment below.

SWOT ANALYSIS

3‑‑Assess the General Sector of the External Environment:

‑Segment into the five primary factors in the General environment

-Discuss significant underlying trends within each factor area

‑Indicate whether each factor represents a threat or an opportunity.

‑Stress only those factors which have special relevance to

the case.

4‑‑Analyze the Industry:

‑Use Porter’s “Five Forces Model” to detail the components within each competitive force that signal it as powerful or not.

‑Rank order the forces in terms of their present and future influence on industrywide profitability

-Translate into operating/direct environment by discussing the firm and its rivals positioning relative to the powerful forces

-Construct competitor profiles.

5‑‑Develop a Company Profile/Internal Analysis:

-perform a value chain analysis for the organization

=>specify which primary and secondary activities could represent a basis for developing core competencies and competitive advantage

-perform a resource-based view analysis for the organization

‑Identify strengths and weaknesses for your company relative to key rivals.

‑Indicate any specific competitive advantage that industry participants have achieved.

SWOT SUMMARY/CORE ISSUE

7‑‑Briefly Summarize the Firm’s Position and State the Core Issue of the Case
‑Emphasize critical issues revealed in the SWOT analysis.

‑Indicate symptoms of the problem.

1

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