Week 5 Help

 

Instructions

For this discussion, use the healthy food restaurant scenario as the basis for your response:

  • Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.

Post a Response

Address the following in your discussion post:

  1. Make the case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
    • To what degree is this type of price discrimination?
    • How will the plan increase revenue?
    • Why will both groups of customers be satisfied with the deal?
    • Why is this a legal form of pricing?
  2. Use evidence from your textbook or other reputable sources, including any help in the discussion preparation, to support your case to your business partner.

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