Week 6 Marketing Mistakes

 

1. Watch the video “The Worst Marketing Blunders of 2019” (2:32)

  • Research a brand that has experienced challenges in the business world over the last three years.
  • Analyze and explain which of the 4Ps was most impacted. (Note: do not use one of the brands from the video)
  • In hindsight, what could this brand have done to avoid the business challenge you identified?

2. Watch the video “Sell Like a Girl ScoutLinks to an external site.” (2:02)

  • How could you implement some of the same strategies the Girl Scouts used when marketing your product or service?

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